S Club 7 have been signed up to promote Pepsi. Pictures of the seven members
of the band will appear on cans and bottles in about six weeks' time. The value of the
contract has not been diclosed.
Regarding last month's incident with the male members of the band found smoking cannabis
Pepsi has said, "Pepsi have been assured by the band that
this was an isolated, one-off incident, Pepsi has chosen S Club 7 as the new faces of Pepsi as
they are huge fans of their musical and performing abilities."
The band will not appear in television commercials but will be heavily involved with
in-store promotions. They will not replace Britney Spears as the official face of
Pepsi.
The band have said, "It's going to be weird to open the fridge and see ourselves staring
back at us."
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